Digital Content Producer, KXXV

  • Full Time
  • Waco, TX

Website KXXV / Scripps Media

Give light and the people will find their own way

KXXV-TV, the Scripps ABC Station in Waco, TX is looking for a Digital Content Producer. The Digital Content Producer organizes, writes scripts and updates content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. Responsible for creating compelling content that is aligned with and enhances the station’s and/or Scripps brand.



Writes and edits content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.
Publishes and manages content on multiple digital platforms, including the station’s local website, mobile and social networks using current production and web-delivery tools.
Produces digital video when assigned
Assist in online coverage of major news event, breaking news and severe weather to ensure high quality consistent community coverage online.
Build out special sections and site features to enhance coverage and increase user engagement.
Updates and interacts with fans/followers on social media.
Anchor/host content for digital platforms as assigned
Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.
Optimizes the user experience by tracking live web metrics and user experience best practices.
Applies SEO best practices to every piece of content.

BS/BA in related discipline or commensurate experience.
Generally 2-5 years of experience in related field preferred.
Experience with Content Management Systems, HTML, Audio Editing, Image Editing, CSS and Social Networking preferred.

Must have a strong desire to focus on web-based content.
Must have basic HTML formatting skills and knowledge of how to FTP/publish web content.
Must be creative, have good people skills and be able to handle deadline pressure and need to multi-task.
Must have strong newspaper-style writing, editing and headline skills.
Must have knowledge and experience with still-image photography using digital cameras/hand held video cameras.
Must have working knowledge of how to use and update social media platforms.
Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website.
Basic video editing skills a plus.



At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at



The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”


As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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