Local Sales Manager, KXXV KRHD 25News

  • Full Time
  • Waco, TX

Website KXXV / Scripps

local media, broadcast news, journalism

The E.W. Scripps Stations, KXXV/KRHD, are looking for a Local Sales Manager to assist with their continued growth. The Local Sales Manager leads a local sales team to help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.



Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
Organize, direct and manage the execution and performance of a team of local sales Account Executives.
Negotiate ratings, rates and budgets.
Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
Utilize SSP, resources and tools provided to build effective sales strategies.
Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
Oversee accounts receivable and credit policies.
Develop and implement pricing and packaging to fill needs of both client and station.
Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
Other duties as assigned.

Bachelor’s degree in business or related field or equivalent experience preferred
Minimum of 3 years proven success in media sales
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required

Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly.
Strong coaching and feedback skills.
Strong ability to motivate others toward team goals.
Able to foster an environment that enables creative and innovative thinking.
Strong influencing, selling and upselling skills.
Effective teamwork and collaboration skills.
Very strong analysis and data interpretation – able to help others translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organization skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
Proven ability to manage multiple tasks in a fast-paced environment
Work Environment

Typical office and client sites.
May require some travel.
Additional Requirements

Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.


At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.



The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”


As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

To apply for this job please visit scripps.wd5.myworkdayjobs.com.