Sr. Director of Sales, KXXV

  • Full Time
  • Waco, TX

Website KXXV / Scripps

local media, broadcast news, journalism, branding, commercials

The E.W. Scripps KXXV-TV station is looking for a Sr. Director of Sales to lead a sales management team. The goal of this important role is to help local and national businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.



Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.
Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved.
Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.
Manage the sale of advertising time to clients/agencies, involving local travel and national travel.
Meet with clients, advertisers and community organizations to maintain high visibility in the market.
Collaborate with other sales leaders to create best practices that optimize performance of team.
Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.
Proactively create and manage enterprise or local station initiatives and new business projects.
Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.
Effectively manage all personnel issues.
Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders.
Interface with station’s national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.
Maintain integrity in all business dealings.
Other duties as assigned.


Bachelor’s degree in business or related field or equivalent experience preferred
Minimum of 8 years proven success in media sales, including at least 3 years of management responsibility
Inventory, pricing, political advertising/guidelines experience required
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required



Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
Facilitative problem-solving abilities
The desire for decision-making authority and the willingness to accept decision-making responsibility
Strong initiative to tackle new and difficult challenges
Effective in a variety of formal presentation settings both inside and outside the organization
Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
Strong coaching skills; able to provide feedback and developmental coaching with empathy
Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
Advanced oral and written communication skills
Advanced computer skills including Microsoft Office and Zoom

Work Environment

Normal office environment
Some travel required

Additional Requirements

Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.



At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at



The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”


As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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