Digital Marketing & Communications Manager

  • Full Time
  • Waco

Website Region 12 ESC Region 12

Innovate. Educate. Empower

Primary Purpose:

To create, coordinate, execute and monitor clearly defined digital marketing solutions to increase brand equity and customer engagement and usage of services. The digital marketing manager is responsible for monitoring and delivering the strategy of our key digital platforms including our website, social media, and marketing opportunities in the digital space. This position will provide user-focused roadmaps and best practices and monitor the effectiveness of specific digital channels, providing insights and advice on performance indicators and targets.

Core Job Functions:

  • Coordinate digital marketing and communication strategies through research, ideation, planning, and evaluation with a focus on the latest science and trends, including (content marketing, social media marketing, search engine optimization, online advertising and email marketing)
  • Manage and/or collaborate with the team to manage external and internal websites through content management system and Google Sites (quality control, modifying and adapting with technology changes and needs)
  • Build and execute social email strategy, provide content ideas and collaborate with team to guide improvement based on analytics and campaigns
  • Prepare and manage creative content for multimedia platforms
  • Serve as a subject expert and trainer for effective marketing strategies for internal staff by providing individualized support and presentations
  • Support in building and maintaining records of work, analytics for measurement and feedback
  • Serve as backup for the director and/or provide direction and support to team members

Technical & Professional Requirements:

  • Five+ years of relevant experience
  • Excellent verbal, written and interpersonal skills
  • Proficient in marketing and analytics software, such as CRMS, Email Campaign Software, Google Analytics
  • Knowledgeable in applicable Microsoft, Google, Adobe CS Software and/or programs like Canva
  • Strong time management and prioritization skills, ability to track and report on multiple jobs in an organized manner
  • Ability and desire to contribute to the team by providing leadership, support and completing assignments on deadline
  • Attention to detail, possess creativity and problem-solving skills
  • Ability to create and implement processes and procedures
  • Ability to speak effectively before groups
  • Link to portfolio or samples of work must be provided.

Qualifications/Experience:

  • Degree in Communications, Marketing, Journalism, or a related field of study; Master’s preferred
  • Five+ years of relevant experience
  • Excellent verbal, written and interpersonal skills
  • Proficient in marketing and analytics software, such as CRMs, Email Campaign Software, and Google Analytics
  • Knowledgeable in applicable Microsoft, Google, Adobe CS Software and/or programs like Canva
  • Strong time management and prioritization skills, ability to track and report on multiple jobs in an organized manner
  • Ability and desire to contribute to the team by providing leadership, support and completing assignments on deadline
  • Attention to detail, possess creativity and problem-solving skills
  • Ability to create and implement processes and procedures
  • Ability to speak effectively before groups
  • Link to portfolio or samples of work must be provided.

Tools/Equipment Used:

  • PC and Apple computer systems; Digital & Video camera equipment; Printer/Copier

Working Environment: 

  • Open-concept, collaborative workspaces, occasional evening or weekend events
  • Work with frequent interruptions; maintain emotional control under stress; pressure to meet deadlines and expectations of others

Tagged as: communications, graphic design, marketing, multimedia, public relations, social media, visual design

To apply for this job please visit esc12.tedk12.com.