Social Media Marketing Specialist

  • Full Time
  • Waco

Website Extraco Banks

Extraco Banks is seeking a Social Media Marketing Specialist to join our team in the Waco, Texas area.​ In this position you will be the primary facilitator working to integrate digital marketing into business strategies and marketing campaigns. The individual in this role will manage and execute organic and paid social media elements of digital marketing strategies for corporate (Facebook, Instagram, Lindedin, Twitter, Youtube) and branch (Facebook) social media using tools, while adhering to defined organizational and industry best practices. Social media channels will be used as an integral and critical communication vehicle to increase our brand relevancy and drive customer engagement. We seek to raise brand awareness, engage customers and monitor feedback.

Job Functions:

Create engaging content for social media campaigns, website content and other digital channels for inbound and lead generation campaigns

Assist with the management of digital marketing project calendars, and due dates for all digital campaigns including media and creative

Maintain website information regarding events, product listings, service details and more

Monitor, track, and report on relevant metrics

Partner with Marketing team to develop tools, contests, events, brand messages and stories that resonate with target audiences

Monitor internal Facebook and LinkedIn pages for compliance and content accuracy

Create or collaborate to develop collateral for campaigns and initiatives


2-3 years digital marketing experience in a business environment, preferably with a Marketing background

Marketing, PR or Communications degree preferred

Deep understanding of branding

Excellent oral and written communication skills

Extraco provides excellent benefits and competitive compensation. We are an Equal Opportunity Employer M/F/D/V.

Tagged as: social media

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