Director of Marketing and Operations

Website Greater Waco Legal Services

Affordable legal services for Central Texas

Director of Marketing and Operations

Greater Waco Legal Services is seeking applicants for the position of a full-time Director of Marketing and Operations. Candidates should have a strong background in management and operations, communications and marketing, and grants and fundraising, with a strong preference for this experience being in nonprofit administration. Reporting to the Executive Director, the Director of Marketing and Operations is responsible for implementing and overseeing brand development; advancement strategies; digital media storytelling (website, social media, videos, etc.), and GWLS daily operations, including: staff and volunteer management; systems-building and quality control; financial stewardship; and general office administration. GWLS provides affordable legal services, holistic advocacy, and community-driven problem-solving so that all members of our community have equal access to justice. We envision our legal services helping our community grow healthier, more educated, and more financially secure.

Required Education and Experience:

JD or Master’s degree in business, communications, marketing, social work, public health or administration, or any related field (preferred)
Bachelor’s degree in business, communications, marketing,  social work, public health or administration, or any related field
Prior legal services, public interest, or other community-based experience in serving persons with low-income and/or oppressed communities (preferred)
Valid Texas Drivers’ License and Personal Auto Insurance Policy
Bilingual (English/Spanish) ability is preferred
Skills and Knowledge Requirements:

Commitment to steadfast, progressive work for justice, equity, and inclusion
Person-centered, holistic care approach to clients and community
Creative, collaborative, and innovative mindset
Strong capacity to think and plan strategically and to develop and execute projects
High level of integrity and commitment to enhancing the mission, vision, and values of GWLS
Teachable attitude regarding the history, culture, and objectives of GWLS, our clients and community
Ability to work in a small and growing early-stage environment
Capacity to work independently and serve as part of an interdisciplinary team with shared job responsibilities
Highly efficient organizational, project management, and planning skills, as reflected in the abilities to prioritize multiple simultaneous tasks, meet deadlines, and produce timely, accurate, and quality results
Must multi-task assigned projects autonomously to completion
Excellent written & verbal communication skills, bilingual (English/Spanish) ability is preferred
Demonstrated ability to use media channels effectively to deliver marketing content
Curiosity and a desire to constantly evaluate, learn, and optimize

Major Duties and Responsibilities:

Develop and implement comprehensive fund development and marketing plans with targeted, timely, and quantifiable goals and objectives, in partnership with the Executive Director and GWLS Board and volunteers
Safeguard effective donor management systems
Direct the creation, production, and distribution of marketing materials such as press releases, newsletters, and publications (print and digital) and ensure the consistent use of all print and electronic branding assets such as letterhead and logos. Update style guide as needed.
Strategically assess all externally facing marketing (website, email, social media, etc.) and update them regularly to ensure strategic storytelling and advancement of the GWLS mission
Ensure efficient, high quality systems for case management, client services, staff evaluation, and organizational advancement
Assist in the operational management of community partnerships, programs, and outreach events
Produce financial reports regularly and assist with other financial stewardship tasks
Participate in staff recruitment and hiring processes
Act as liaison between staff and outside contractors/services, such as payroll, insurance, etc.
Collaborate as needed with our HR Consultant on Human Resources projects
Directly supervise non-attorney staff partners, interns, and volunteers. Engage with each staff partner on a routine basis to monitor activities, priorities, and outcomes. Resolve issues or escalate to the Executive Director or Board, as appropriate
Support the GWLS staff partners in fostering a workplace environment and culture that is inspiring and supportive of a thriving staff and an advancing mission. Communicate regularly with all staff to ensure consistency in messaging and to nurture a cooperative team dynamic
Fulfill other duties as assigned.

Work authorization/security clearance required: Must be eligible to work in the United States

Other Duties as Assigned:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice and the team member may be asked to perform other duties as assigned.

Employment Benefits and Perks

Salary commensurate with other non-profit professional positions in the Waco area.
Basic health package and other benefits offered.
Potential for advancement within the organization.
Qualifying employment for Public Service Loan Forgiveness & Income-Based Repayment programs.

Affirmative Action/EEO statement

Greater Waco Legal Services (“GWLS”) does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. GWLS does provide and shall provide an inclusive and welcoming environment for all members of its staff and its clients, volunteers, subcontractors, and vendors. GWLS is an equal opportunity employer. GWLS does not and shall not discriminate in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity, or gender expression.

Application Instructions

Please send your resume with an email and/or cover letter expressing your interest in and qualifications for the position to Elaine Botello, human resources consultant and recruiter at

Tagged as: director, legal serivices, marketing, operations

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